Make Direct Mail Stand Out

Make Direct Mail Stand Out

With the millions of emails sent every day, it’s almost impossible to stand out in a consumer’s inbox. Marketers that want to draw attention to a product or service, are taking a step back from the digital noise and investing time and energy into developing effective direct mail marketing campaigns.

According to the latest stats from the Data & Marketing Association, up to 90% of direct mail gets opened compared to only 20-30% of emails. The key for marketers is developing design and messaging strategies that catch the recipient’s eye and garner results from calls to action.

Conclusion

Despite the move to more digital marketing, direct mail remains an affordable worthwhile marketing solution for all types of businesses. The best direct mail ideas need to consider the audience, the campaign objectives and budget. However, through interactive and unique mailers, organizations that use direct mail can grab the attention of potential customers to increase responses and sales.

Transform your customer interactions with greetings. Reach out today to get started.