Is Digital Printed Packaging Right For Me?
Is Digital Printed Packaging Right For Me?
Take Advantage of Digital Printing
With a carefully curated packaging strategy, spanning graphic and structural design, brands enhance their chances of establishing a deep consumer connection and standing out on the shelf.
The rapid rise of digital printing in the label and packaging industry has opened a world of opportunity for smaller brands. In addition to digital’s cost effectiveness in short-run, low-volume production, the design creativity and flexibility that it offers can help brands contrast with competition.
By definition, packaging is the material that surrounds a consumer item, but it does much more—it identifies, describes, protects, displays, and promotes a product and its brand. Attractive packaging designs and graphics can attract attention, create brand differentiation, and drive loyalty. Packaging is the last chance a marketer gets to influence a consumer’s purchasing decision, and is key to differentiation and improving the customer experience.
Two Drivers for Digitally Printed Packaging
- The need for short runs: To enable mass-customization and operational efficiency, brands are increasingly ordering print more often and in smaller amounts. Brands thus want localized versions, event-related goods, and packaging for consumers in different age groups and family situations. They also want to respond quickly to market changes or events, and they don’t want to pay for wasted inventory.
- Market acceptance: Digital printing has established itself as an asset to brands and the companies that print packaging for them. Brand owners have come to accept digital printing as a helpful option; they value its ability to produce variable data, which enables them to localize packaging for regional markets, customize packaging for events or holidays, or even personalize a product to a specific individual