Insurance Industry Trends

Key Insurance Industry Trends

Competition is Fierce

Because many different types of firms sell similar products within the insurance industry, competition is fierce. Banks and financial services firms will compete with insurance companies because they sell comparable products. They might also provide additional sales channels for insurers. Printed materials like brochures, direct mail, and signage can play an important role in enabling insurance offerings to stand out.

Today's insurance marketers are focusing on building their brand image to differentiate themselves from their competitors. Printed communications can attract attention with personalization, special offers, unique substrates/textures, embellishments (foils, metallics, (CMYK+), and other finishing applications.

Printed Communications Help Solidify Relationships

Even in today's digital world, the insurance industry remains quite print-centric. Some consumers maintain a preference for print, and certain communications are required by law to be delivered in printed format. Flyers, newsletters, postcards, policy statements, and other types of direct mail can be sent to customers and prospects to highlight services or explain coverage.

Personalized direct mail pieces can be targeted toward specific customers or lines of business to help insurers demonstrate their commitment toward clients' personal and financial well-being. Relevant, targeted communications can strengthen the connection between customer and provider because insurers can speak to their clients' unique needs and concerns. This level of customization helps communicate that the insurer is dedicated to its clients on an individual level. Establishing a true connection with clients can enable insurers to stand out from their competitors.

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