Direct mail retargeting is a strategic approach aimed at boosting effectiveness while reducing costs in reaching both potential and existing customers. This method involves sending targeted direct mail to individuals who have visited a website or mobile app but have not yet completed a desired action, such as making a purchase or filling out a form.

These individuals may have browsed product pages, engaged with website content, or abandoned a shopping cart, signaling their interest in specific products or services. Leveraging these online behaviors as triggers for retargeting enables businesses to better target potential clients who have already demonstrated interest.

Combining offline and digital touchpoints, businesses can significantly increase the likelihood of conversion.

Elevate your customer relationships with direct mail retargeting. Contact us today to learn more.