Digital Print Services For Retail

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Digital Print Services For Retail

Regardless of economic climate, retailers need printed communication materials to drive purchases and maintain day-to-day operations. Some have even found that printed communications provide the “human touch” that many consumers are craving in today’s digitally saturated world.

Key printed products include:

The retail industry is highly competitive and visually focused. Imagery can influence purchasing regardless of the communications vehicle—online, catalog, direct mail, or signage. In addition, communications materials are increasingly versioned and/or customized with targeted messaging for specific audiences based on known buying habits and demographics.

Since it is now so simple to purchase and receive many items without ever leaving home, the traditional brick-and-mortar retail store is no longer the dominant medium for purchasing goods. Instead, it is simply one of many potential connection points between retailers and consumers. Some people enjoy the traditional shopping experience so they can physically see, touch, and even try out the items they are thinking of purchasing, and this is something that can never be completely replicated in even the most immersive virtual experience. Even so, retailers must position themselves as omni-channel providers that can deliver seamless online and in-store shopping experiences. Today’s “always on” consumers demand an anytime, anywhere shopping experience that meets or exceeds their expectations regardless of physical location.

Getting Personal Improves Customer Acquisition and Retention

In today’s multi-channel/omni-channel media world, print still commands a high level of interest because it is a tangible and tactile conduit for blending/combining media channels to deliver even more to a purchaser. What’s more, print is the less cluttered channel in relation to the sea of email messages that most consumers receive via their personal and business accounts, and it has a way of standing out and getting attention in our digital world. This is particularly the case as “digital fatigue” has set in among many consumers—even digital natives!

Print Can Combat Digital Fatigue

Retailers have always relied on printed communications materials to drive purchases and maintain their day-to-day operations. We may not scrutinize the Sunday paper in the same way that our parents or grandparents did, but print remains an important means of connecting with customers and prospects, even in today’s digital world.